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Adobe Showcases Journey of Reinvention at 2015 Adobe Digital Marketing Symposium
Issued dateˇG03/08/2015
SourceˇGAdobe

The 2015 Adobe Digital Marketing Symposium in Singapore commenced today with more than 1,000 marketers, publishers, agencies and technologists joining in the journey to reinvention to deliver business transformation. With an initial sell-out event held in Sydney earlier in the week, this conference underscores the demand for reinvention in digital marketing and showcases the latest innovations from brands thriving in Asia Pacific using Adobe Marketing Cloud.

Adobe CEO Shantanu Narayen and Senior Vice President of Adobe’s Digital Marketing Business, Brad Rencher, will be joined by Adobe customers and partners, as well as marketing industry thought leaders. Stories about the journey of reinvention will be shared by brands such as DBS Bank, Malaysia Airlines, StarHub, Nestle Malaysia, Starwood Hotels & Resorts Worldwide, and Rakuten Inc.

“We’re seeing a fundamental shift in the role marketing is playing in business strategies as today’s marketers redefine fundamental concepts of marketing,” said Paul Robson, President, Adobe Asia Pacific. “Asia Pacific-based brands are among the most innovative practitioners of digital transformation in the world, and we’re excited to showcase some of their experiences. As the biggest digital marketing conference in the southern hemisphere, we’re aiming to ensure Adobe Digital Marketing Symposium is the best forum for marketing experts and digital leaders to interact, gain insight and learn about digital marketing innovation from each other.”

At the event, Adobe will showcase its continued focus on bringing commerce closer to content consumption via its shoppable video authoring tool and player. Included with AEM Assets and dynamic media, this new tool works on any screen and along with a UI for authoring the shoppable video experience, allows users viewing video content to click on a hot spot and buy an item instantly.

Also featured will be Symposium’s Digital Government track where attendees will hear from speakers including Deloitte Partner Jonathan Rees, Adobe VP of Defense and National Security Programs, Craig Bowman and Adobe Fellow and VP of Enterprise Technology David Neuscheler on open source for government.

 

 
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