Hong Kong — June 27, 2016 — Taking aim at inefficiencies that slow down the creation process, Adobe today launched major updates to its flagship Creative Cloud tools and services. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock -- including deeper integration within CC and the addition of an all-new Premium collection of high quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.

“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.” 

“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of marketers and business leaders in Asia Pacific say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing1,” said Paul Robson, president, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organisations ultimately provide superb customer experience across channels.” 

Today‘s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people -- providing the best in desktop tools, mobile applications, training and a vibrant marketplace featuring services like Adobe Stock, as well as access to the Behance community that’s now over 7 million strong.

"The latest feature of Lightroom, a new Guided Upright option, which now under new Transform panel, enables us to correct all perspectives problems due to imperfect lens & shooting limitation of the location. It is now saving us more than half of our post-processing time, and much more important, saving our budget in purchasing or renting the most expensive tilt & shift lens on cost sensitive projects,” said Terence Pang, Chief Photographer and Videography Producer at Image Factory Company, Hong Kong.

“We could not have completed our debut television series, “The Wizards of Aus” without Adobe Creative Cloud,” said Chris Hocking, General Manager of LateNite Films. “Unlike the majority of film and television, we didn’t have a traditional offline/online workflow and therefore needed a solution with specific elements: enabled for Mac and PC, compatible for UltraHD footage and the ability to seamlessly switch between offline editing and visual effects without slowing things down. We were constantly jumping between Premiere for editing, and After Effects for visual effects right up until we exported the final Digital Cinema Package using Adobe Media Encoder.” 

“We’ve been utilizing Adobe Creative Cloud in order to reflect our brand identity in creative works and deliver a customer-centric design experience,” said Ho Jae Lee, Deputy Head of Design Team, Marketing Division, BC Card. “We believe that these updates, which offer collaboration features critical for keeping visual elements consistent and target many of the pain points that users around the world face every day, will enhance efficiency and creativity altogether.”

Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services*. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities:

Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:

The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow, wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams. The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.   

Creative Cloud for enterprise (CCE) enables customers to create, collaborate and deliver content at high velocity -- all behind the security of a corporate firewall. Updates to Creative Cloud for enterprise deliver significant new capabilities, including: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities. With today’s CC release, Adobe Stock for enterprise now includes the Premium collection as well as advanced search, flexible payment plans and the ability to track stock images and videos through one unified enterprise dashboard. 

Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. For pricing details, visit: https://creative.adobe.com/plans.