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Soaring Creativity - Hong Kong Pavilion 2016-17: Fourth Year at Bologna Children¡¦s Book Fair to Promote Hong Kong¡¦s Publishing and Printing Sectors
Issued date¡G2017/4/5
Source¡GThe Hong Kong Printers Association
The ¡§Soaring Creativity ¡V Hong Kong Pavilion 2016-17¡¨, jointly organised by the Hong Kong Publishing Federation and the Hong Kong Printers Association, sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region(HKSAR), and supported by the Hong Kong Economic and Trade Offices in Brussels (HKETO, Brussels), participates for four consecutive years in the Bologna Children's Book Fair (BCBF) by setting up a dedicated ¡§Hong Kong Pavilion¡¨ with Industrial Zone and Corporate Zone. 
 
(From left to right) Mr Matthew Yum, Executive Committee Member of the ¡§Soaring Creativity¡¨ Organising Committee; Mr K.C. Chiu, Chairman of the ¡§Soaring Creativity¡¨ Organising Committee; Ms Alice Choi, Deputy Representative, Hong Kong Economic & Trade Office, Brussels, The Government of the Hong Kong Administrative Region; Ms Fiona Lam, Assistant Head, Create Hong Kong, The Government of the Hong Kong Special Administrative Region; Mr Marco Momoli, Exhibition Director, Bologna Children¡¦s Book Fair 2017; Mr Alex Yan, Chairman of the ¡§Hong Kong Pavilion¡¨ in the Bologna Children's Book Fair 2017 and Ms Anita Wan, Executive Committee Member of the ¡§Soaring Creativity¡¨ Organising Committee are hosting the toasting ceremony of the Hong Kong Pavilion.
 
A total of 56 publishers and printers take part in the ¡§Hong Kong Pavilion¡¨ in the BCBF 2017 from 3 to 6 April with their outstanding books, printed materials and electronic publications.

The Launch Cocktail Party of the ¡§Hong Kong Pavilion¡¨ was held today (3 April 2017) at Hall 29, Stand B6. The organisers of the ¡§Hong Kong Pavilion¡¨ were honoured to have Ms Fiona Lam, Assistant Head of CreateHK; Ms Alice Choi, Deputy Representative of HKETO, Brussels, and Mr Marco Momoli, Exhibition Director of BCBF 2017 as the officiating guests. They were joined by Mr K.C. Chiu, Chairman of the ¡§Soaring Creativity¡¨ Organising Committee; Mr Alex Yan, Chairman of the ¡§Hong Kong Pavilion¡¨ of the BCBF 2017; and Mr Matthew Yum and Ms Anita Wan, Executive Committee Members of the ¡§Soaring Creativity¡¨ for the kick-off ceremony.

Mr Alex Yan, Chairman of the ¡§Hong Kong Pavilion¡¨ of the BCBF 2017 said in the Launch Cocktail Party that this year¡¦s ¡§Hong Kong Pavilion¡¨, themed on ¡§Colourful Hong Kong¡¨, is aimed to continue the cultural and creativity exchange between Hong Kong and Italy. A total of 27 publishers, 21 printers and 8 electronic publishers joined the fair this year to demonstrate the richness of Hong Kong¡¦s creativity and passion in multiple angles and allow visitors to gain a comprehensive understanding of Hong Kong¡¦s culture and creativity. 
 
 
Mr Alex Yan, Chairman of the ¡§Hong Kong Pavilion¡¨ in the Bologna Children¡¦s Book Fair 2017 says at the Launch Cocktail Party that it is the fourth year for a dedicated ¡§Hong Kong Pavilion¡¨ to be set up in the BCBF, and with ¡§Colourful Hong Kong¡¨ as this year¡¦s theme, the ¡§Hong Kong Pavilion¡¨ aims to continue the cultural and creativity exchange between Hong Kong and Italy. 
 
Mr Alex Yan also noted that the ¡§Soaring Creativity¡¨ project have received continuous support from Hong Kong publishers and printers, resulting in an increase of the number of exhibitors to 50 and a 15% increase in the number of exhibits for the ¡§Hong Kong Pavilion¡¨ in the BCBF 2017, as compared with last year. The exhibitors display over 1, 000 outstanding books, printed materials and electronic publications in the ¡§Hong Kong Pavilion¡¨ in BCBF 2017. A dedicated zone will also be set up inside the ¡§Hong Kong Pavilion¡¨ to showcase over 60 award winning works by Hong Kong publishers and printers to demonstrate the richness of Hong Kong¡¦s creativity and techniques. 

With a view to promoting Hong Kong¡¦s creative industries to the world, and assisting the trade to explore business opportunities, the project has also set up 23 booths at the Corporate Zone in the ¡§Hong Kong Pavilion¡¨ for Hong Kong publishers and printers to showcase their nearly 500 exhibits.

Another highlight of this year¡¦s ¡§Hong Kong Pavilion¡¨ is the ¡§Creative Corner¡¨ which introduces 18 Hong Kong illustrators with their 100% original works. These illustrators are nominated by Hong Kong publishers and printers to showcase Hong Kong¡¦s strength in illustration, with a view to encouraging more collaboration between overseas publishers and Hong Kong illustrators.

Mr K.C. Chiu, Chairman of the ¡§Soaring Creativity¡¨ Organising Committee remarked that the ¡§Creative Corner¡¨ was first set up at the ¡§Hong Kong Pavilion¡¨ in the Frankfurt Book Fair (FBF) in October 2016 and then in the Taipei International Book Exhibition (TIBE) in February 2017. Its displays were so popular among the attending publishers and printers from worldwide and readers in Taiwan that the ¡§Creative Corner¡¨ successfully helped promote Hong Kong illustrations to the markets abroad. 
 
Worldwide visitors are interested in the ¡§Creative Corner¡¨ of the ¡§Hong Kong Pavilion¡¨. 
 
It demonstrated that the ¡§Soaring Creativity¡¨ project has provided an effective cross-sectoral promotional platform for Hong Kong¡¦s publishing and printing industry and other creative sectors, Mr Chiu said. The Organising Committee anticipated more cross-sectoral collaboration with the publishing and printing-related sectors under the ¡§Soaring Creativity¡¨ project to foster the further development of Hong Kong¡¦s creative industries, in order to reinforce Hong Kong¡¦s position as Asia¡¦s creative capital.

Ms Fiona Lam, Assistant Head of CreateHK, also expressed her gratitude to the Hong Kong Publishing Federation and the Hong Kong Printers Association for their longstanding support to the HKSAR Government in promoting Hong Kong publishing and printing. 

To further assist the publishing and printing sectors in market development, CreateHK has approved funding for the Hong Kong Publishing Federation and the Hong Kong Printers Association to set up the ¡§Hong Kong Pavilion¡¨ in the FBF again in this October, she said.

The ¡§Soaring Creativity ¡V Hong Kong Pavilion 2016-17¡¨ has set up ¡§Hong Kong Pavilion¡¨ in FBF 2016, TIBE 2017 and BCBEF 2017. To sustain the cultural and creativity exchanges between Hong Kong and Italy, the organisers will donate part of the publications exhibited at the ¡§Hong Kong Pavilion¡¨ to the University for Foreigners of Siena (Italy) upon the completion of the BCBF 2017. A ceremony was held today during the Launch Cocktail Party to signify the donation with Professor, Anna Di Toro representing the University of Foreigners of Siena to receive the donation. To further promote Hong Kong¡¦s culture, freshly made ¡§Hong Kong-Style Egg Roll in bite-sized¡¨ was also served for free at the Launch Cocktail Party.

The free tasting of ¡§Hong Kong-Style Egg Roll in bite-sized¡¨ is held inside the ¡§Hong Kong Pavilion¡¨ at 3:30pm to 4:30pm daily during the BCBF 2017 from 3 to 5 April. 
 
¡§Hong Kong-Style Egg Roll in bite-sized¡¨ are freshly made and served at the ¡§Hong Kong Pavilion¡¨ during the fair. 
 
More Information of ¡§Hong Kong Pavilion¡¨ at Bologna Children's Book Fair 2017 is as below:
 

 

 
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